Are you currently advertising on Facebook? And do you know what’s more interesting than these numbers? Social signals consist of the activity on your social media content. Your email address will not be published. A blog moves nowhere without traffic. var fieldMap = { If your ads are reaching the right people, they will likely share it with a friend. You can increase your touchpoints with your audience, ramp up awareness, and attribute to conversions in the future. The more times they interact with your business, the more likely they will convert. This means that you can easily target the audiences you want your ads to reach. $form.find('[type="hidden"]').each(function(i, $f) { You can also direct traffic to an external form on your website to build your email list. If they choose to attend, your event will appear to their friends organically. You can choose from a variety of ad formats, delivery, and bidding options. The platform allows you to specify criteria like age, gender, location, job title, industry, marital status, and interests. You can set a daily or lifetime budget. He is a champion for small businesses and prides himself in helping them compete and thrive in a digital world. We offer advertising solutions for every level of expertise. One of the unique things about Facebook is that apart from creating your profile on it, you can also use that profile to create your own page. Most business owners have given up lamenting the loss of organic reach and have accepted the fact that they are the new reality. As long as your ads are relevant, your ads will likely perform efficiently with Facebook advertising. Facebook also put out some guidelines on what to look for when you’re deciding which ads you can confidently click through to make a … If you believe in the benefits of Facebook advertising, then start investing in a professional Facebook advertising campaign today. We definitely understand. This is because most users prefer watching videos to reading content. You can benefit from this by targeting just the people who are most likely to become your customers. A website theme that matches your restaurant’s style, 10. Catering and event reservation information, traditional media vs social media advertising, 7 Instagram Engagement Hacks: Fast Methods To Increase Engagement, 5 Quick Ways to Increase Your Lawyer SEO Rank, Marketing Strategy: Practical Tips from the Top 1%, Every Way to Get Traffic to Your Website in 2021, Top 6 Fitness Marketing Methods For Gyms And Fitness Studios. The precision and cost-effectiveness of Facebook advertising make it more beneficial than other sources. Facebook advertisements can go viral. You could easily waste thousands of dollars and not see any return on your investment. Search engines rely on social signals to rank websites. Rather than a limitation, this can be an opportunity. Writing by Massimo Chieruzzi. Over 84% of Facebook users access Facebook from a mobile device. No one would have guessed in 2004 that Facebook would become what it is today. If you know how to use Facebook then you can generate a serious income doing this, too. Posting unpaid, a.k.a. Kelly is currently the VP of Marketing for Boostability, a company dedicated to helping small businesses grow online. According to the latest figures released this last quarter of 2019, it has been announced that Facebook has again achieved another milestone. However, it tends to result in only a percentage of users actually providing you with their contact information. There is no guessing with Facebook advertising. Advertising on Facebook allows you to reach users when they may not be in a buying frame of mind. It takes time and experience. A final option is to promote an event. Another way to use ads is to access people who would benefit from following your page. It is just you and your audience. cssClass: "d-hubspot-form", Wonderful new and cost effective marketing platform. Facebook advertising will help you increase your touchpoints with your audience and leads to more conversions in the future. Even 65% of adults over the age of 65 use Facebook. There are several reasons Facebook is so popular as an advertising platform. Your customers spend most of their time on Facebook Let’s start with the facts. If your customers spend most of their time on social media, you need to make sure you are using it to grow your business. All Rights Reserved. You can start reaching thousands of people today. You will be able to see how many impressions, clicks, and conversions you are receiving. If you can get Facebook advertising to work for your business, it will likely decrease your acquisition costs. You can literally spend $5 and reach 1,000 people. Thanks. Facebook advertising can be the backdoor you use to crush the larger competition. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. Facebook advertising can empower your business, and once you have found the right type of campaign for your business, you can unleash that power to … If you have a limited social media budget, no need to worry because Facebook advertising is budget-friendly. 80% of all Internet users use Facebook. Investing in social media management can also dramatically increase your engagement. You can utilize Facebook’s “lead ad” forms to capture email contacts through Facebook ads. You can easily increase or decrease it at any time. Break Through the Noise: Writing Tips for Lead Generation, How to Turn Content Marketing Traffic into Content Marketing Leads, How to Turn Seasonal Shoppers Into Year-Long Customers. But that’s just the start of what Facebook ads help do for companies online. With over 2.07 billion monthly active Facebook users, Facebook is the largest... 2. In creating Facebook ads for your business, you will need to choose the group of people that you want to target with your ads based on their ages, gender, interests, professions, etc. This activity includes shares, likes, and comments on your posts. Facebook ads will help you reach the right audience. Think of these as your secret weapon! Another targeting option is to use lookalike audiences. Facebook is better for relationship building with your customers than it is for stimulating direct sales. If you invest in radio ads, television ads, or print media, you are unable to change your ad immediately if you do not see results. Do you still have questions before you dive into a full-blown Facebook advertising campaign? It drives immediate results. This is not possible with other forms of advertising. And, if you are unhappy with the results, you can make adjustments to your campaign immediately. The message is beginning to filter through: Facebook ads are necessary. Is Facebook a better platform to advertise online than Instagram? If not, then keep reading, and surely, you’ll realize the benefits Facebook advertising can have for your business. Facebook and Instagram ads are necessary if you're serious about social. Simple set up. If you have questions about using Facebook for advertising, please leave them below or contact us. Engagement is important because it signifies a stronger connection with your target audience. The unfortunate part is that it is not easy to increase sales through Facebook advertising. This is a trend that is not going to change any time soon as we continue … gclid: 'gclid', If you are bringing a new product or service to market, you can use Facebook advertising to increase its exposure. You are making it easier for them by not using Facebook advertising to reach your audience. organic, content on Facebook does not get you very far. trust me, you would like what you find. This enables you to target users who previously visited your website, used your mobile app, or gave you their email address. Your audience. In addition, Facebook ads play a role in your overall digital marketing by increasing awareness for your brand, attracting leads, and sometimes even converting users into customers. Attribution is the number of times your audience sees your brand. Whilst you can’t promote tobacco products for monetary gain, you can use Facebook ads to promote resources that are aimed at getting over a smoking addiction. With 1.49 billion members... #2: Facebook Ads Are Cheap Seriously, they’re practically free! Facebook has a wealth of information about its users. Advertising on Facebook is an essential way to expand your reach on the social platform. The more connected they are to your business, the more likely they will convert. It has billions of users and most of them check their Facebook page multiple times per day. Note: As of Jan 2020, the below method to block ads on Facebook is not working anymore.It is better to leave the default settings as it is. Facebook allows you to create video ads to grab more attention. It’s a Pay-to-Play Platform. We all know how important LinkedIn is … } 11 Benefits of Facebook Ads 1. } You can then turn these users into followers and continue marketing to them. The more engaged your audience is, the stronger your connection is with them. This is a huge benefit that can dramatically boost your conversions. TOP 5 Reasons to Advertise on Facebook. And, you can use Facebook advertising to bridge the connection between your blog and traffic. $form.find('[name="' + fieldMap[f] + '"]').val(window._src[f]).change() Want to know more about the benefits of Facebook advertising? } All the best. Here is a look at some of them: Advertising on Facebook is easy. Facebook advertising can help you cut your losses immediately and make adjustments to gain more conversions. So if you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution. Facebook advertising can help you expand into new markets. While you can increase your website traffic through multiple sources. source: 'leadsource', This will allow you to advertise directly to the audience that is most likely to buy from you. There is no such thing as organic Facebook marketing. } Why Advertise on Facebook: A WordStream Case Study. stk: 'source_stacking__c' From acquiring new customers to building better brand awareness, Facebook ads help many small businesses grow online today! However, if you target relevant demographics, you will receive likes from users who will continue to engage with your posts. // a few manual entries 25 Signs That it is Time to Redesign Your Website, 13 Must-have Features of Websites for Restaurants, 4. Learn more about. Regardless of who your customers are, they are using Facebook. If you are following the trends of advertising, Facebook advertising will not fail you. Organic reach is at an all time low. You can double, triple, or quadruple your business growth with Facebook advertising. Required fields are marked *. Why You Should Use Facebook Ads? This means that if someone visits your website, and does not purchase or contact you, you can re-engage them with Facebook advertising. The minimum spend on Facebook advertising in the UK is just £1 a day (although it’s even less in the US, as only $1 a day). Below is a screenshot of a business that spent $519.87 in Facebook ads and generated $1,557.50 in sales. So on a CAC level, Google works out better. And, the numbers will speak for themselves. The higher your budget, the more users you will reach. Let’s take a look at 10 reasons why so many brands are advertising on Facebook and why you should be, too. However, both the risks and returns must be considered evenly. Feel free to leave your questions in the comments below and one of our Facebook ad specialists will answer them for you! Create an Ad. Well, not … This is something that your Facebook advertising specialist will help you with. Mobile is the future of online. . Even 65% of adults over the age of 65 use Facebook. Facebook knows its News Feed space is … 10 Reasons Why You Should Be Advertising on Facebook 1. Facebook advertising can fuel your email marketing efforts. Facebook is especially popular for local advertisers and is now used by 62% of them—and for good reason. Learn more about social media SEO here. Blogs are a great way to build a deeper connection with your audience. Not because of the CPCs, but because even though they have relatively lower CPC, the conversion rate is lower too. if(window._src[field_name]) { LYFE Marketing, Copyright All Rights Reserved © 2021, Your customers spend most of their time on Facebook, Your competitors are using Facebook advertising, Can give you an edge on larger businesses, More effective than organic (organic Facebook is almost dead), Most cost-effective advertising investment you can make. Have you ever visited a website and saw their Facebook ad shortly after? … For example, in addition to data about impressions, reach, and frequency, you receive information about likes, shares, comments, page likes, and click-through rates. How is it going? Here are five reasons why you should be advertising on Facebook: 1. The days of organic Facebook marketing are over. The benefits of Facebook advertising are endless. Facebook advertising can also drive offline sales. It is likely that a percentage of these users will share the post, meaning your content will become visible to more users without you needing to pay for reach. 80% of all Internet users use Facebook. thanks to your website, i have gotten information for what i have been searching for concerning my Facebook page. When you advertise on Facebook, you'll have the option to run ads that include creative such as videos, images, slideshows, carousels, collections or canvases. In case the benefits of Facebook ads are still vague to you, let’s talk more about why you need to be investing in them. Therefore, it is more cost-effective to hire a professional agency than to hire an employee. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision. What makes Facebook ads really effective is the level of audience targeting, the number of users on the platform, and the level of analytics and insights. 50% of all Internet users are mobile. $form.find('[name=google_analytics_user_id__c]').val(_da.cookieRead('_ga')).change() Most types of digital ads have a CTA button that leads to a landing page on the business’s website. Let’s start with the facts. Facebook advertising will increase your customer attribution. Once you click Facebook Ad and follow up, you are letting the social media giant earn some revenue.. Have you tried advertising on Facebook? You set your budget from the start, and Facebook stops showing your ad when you hit this amount. lp: 'landing_page__c', If you really know your customers, you can use Facebook advertising to engage them. It’s versatile. Facebook Ads. }); Kelly has over 20 years marketing, sales and customer service experience. Why Advertise on Facebook? Yes, it is undoubtedly worth it to advertise on Facebook and here are 5 reasons why: 1. More than 2 billion users have an account and 1.55 billion access the platform every month. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience. // value = field name Through advertising your blog, you can gain more trust and credibility with your audience. Yet another way to reach the right users is through retargeting. Only when you have a Facebook page you will be able to advertise to the fullest capabilities offered by the platform. Mark our words: You won’t find these analytics elsewhere. Thanks for reading along with us and for your comment! You can run a website click campaign to target your audience and send them to your website. It is cheaper than almost every alternative source of advertising. Social signals consist of the activity on your social media content. Because of this, we strongly recommend investing in a social media advertising service or hire a Facebook advertising specialist. Do Facebook Ads Work? Facebook advertising is a type of online advertising that allows businesses to advertise their products and services directly on Facebook’s website. This activity includes shares, likes, and comments on your posts. Many fake ads have put the credibility of small businesses using Facebook ads to question. formId: "da7bc311-2222-42e0-abb4-4df2045ae981", In this post I want to give you five good reasons why the vast majority of businesses absolutely must be advertising on Facebook. This can be effective when users needs more information before they are willing to make a decision. You can pick the creative that works best for your brand and audience. The second advertising location … You don’t have to worry about large competitors driving up the cost of advertising as you would with Google AdWords. Why Facebook Ads Are Still Necessary In 2020. This is across the board for both B2C and B2B companies. No one can deny the fact that Facebook has the most significant user base than any other platform in this world. Use a Facebook advertising agency to avoid wasting precious money and time to gain more sales.
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