You can use almost any songs you want for your video and post it on your feed. Note: In order to use this objective, you need to have a the Facebook pixel installed on your website. Once you’ve decided, scroll down to upload your images or videos. You’ll start receiving free tips and resources soon. Share your tips in the comments below! A free workshop with field-tested Instagram marketing tips. As a brand, it’s your responsibility to ensure that you are FTC compliant — but that’s not to say that influencers aren’t responsible, too. Native formatting is the key here. Under these rules, we don’t allow people to share links to porn websites on Instagram. (@ndielubr) on Dec 5, 2019 at 3:44am PST. Once you’ve got your ad specs perfected and published, it’s essential to check up on performance. Remember, not all objectives are compatible with Instagram Stories Ads. Basically, it all comes down to transparency. What are some strategies and techniques that you’ve found are especially helpful? As this is a brand-new development, details of how IGTV ads will work are now yet clear, but video creators will receive 55% of the ad revenue. The consumer watchdog agency is trying to protect users from deceptive ads on social media. According to the FTC, however, these built-in tools might not be good enough. Instagram video length limit 60 seconds. Start tagging products in your posts and turning engagement into purchases with the shopping on Instagram sales channel. ???????? It’s not enough to just assume that people know they’re given for free, even if you think it’s super obvious. Ads with higher amounts of image text may not be shown, may be flagged, or … West Elm uses Carousel Ads to highlight their range of products for their Instagram advertising campaigns. This requires negotiating privately with Instagram influencers and asking them to promote your brand on their account. ???????? When a brand rewards an influencer with a payment, free gift, or other perk, any resulting posts become subject to consumer protection law. Getting someone else to promote your product carries solid benefits. These ads, however, are made up of a series of still images which play as a video, much like a slideshow. It may seem like a given, but it’s important to note that your disclosure must be in the same language as the endorsement itself. Try Shopify free for 14 days, no credit card required. To create a good experience for audiences and advertisers, both image and video ads submitted to run on Instagram are reviewed and assessed based on having a Low, Medium, or High amount of text. Here’s how an example ad would look. And unlike sponsored posts and paid partnerships, your ads get posted directly from your own account. Here’s an example of a Photo Ad from outdoor ecommerce brand Fimbulvetr Snowshoes, which takes users to the product page of the snowshoe featured in the ad creative. This weekend I’m taking over @sheerluxe’s IG account, which I’m super excited about. The FTC is only concerned about endorsements that are made on behalf of a sponsoring advertiser. When figuring out how much you want to spend when you advertise on Instagram, start low. Instagram Explore is where people can discover accounts they don’t already follow. The reason (according to the FTC) is that some viewers may watch without sound and others may not notice superimposed words. On the next screen you’ll see an option to choose your Instagram ad format. And the best part: Instagram Reels have an in-built Music feature. How to Disclose Instagram Ads or Partnerships Without a Hashtag 4. Is Tagging a Brand in Your Photo Enough? If you have any Custom Audiences already created, you can select them for targeting with your Instagram ad at this point. According to the FTC, if a business gives you a free product with the expectation that you’ll promote or discuss the product on Instagram, you have to disclose it. Comments (spam) — 4 references; 3. There will of course, be a NEW blog post up on GinaGoesTo.com this Sunday as well 3. It’s about making sure your followers are aware when you’ve been paid or given something of value to promote a product — as opposed to recommending a product because you simply like it. But it is not the same for all Instagram users. Disclosures 101 for Social Media Influencers. With it, you have total control over your ads, how they appear, and who sees them. Instagram Ads Step #4: Building Your Instagram Advertising Creative. Not only does Instagram's engagement demolish Twitter, Pinterest, Google+, and LinkedIn, but, for brands, it even outperforms Facebook by a factor of ten. It provides social proof, adding a cool factor to your business, and people are more likely to buy something when someone they trust bought it first. It’s tailgating szn and time to get lit. Minimum Instagram vertical video dimensions are 600 x 750. Morgen ist schon Nikolaus, vergesst nicht, alle fleißig eure Schuhe zu putzen ???? When promoting sponsored content on Instagram that originated on another channel (such as your blog), you must disclose the partnership in both locations. Brands engage with people who are popular on social networks such as Facebook, Twitter and Instagram to discuss, photograph and/or recommend a product. You can also use this objective to create an offer for your audience. The influencer market on Instagram is expected to reach more than $2.5 billion in 2020. And this includes cracking down on deceptive influencer marketing. And like with Instagram hashtags, your disclosures on Instagram Stories can’t be hidden among other text. Within Ads Manager, you can edit your Instagram ad to incorporate split testing, change the targeting parameters, and view analytics for the performance of your ads. pages, profiles, verified and unverified accounts. Placing a single, striking ad image for users to see is a surefire way to attract them to your company’s Instagram page. 3. Next, define who you want to see your ads and how much money you want to spend. For example, if a clothing company gives you a free pair of jeans to endorse in a post in December, and then you share another post with the jeans and tag the clothing company in March, even if you no longer have a relationship with that business, you may still have to disclose your brand relationship. Overview of the FTC’s Endorsement Guides But many people don’t know that the FTC’s rules apply to these videos, too. Don’t neglect this choice; it will influence how your Instagram ads are optimized and how you pay for them. You can also choose to add an Offer, which will help drive even more conversions on your ad. It’s also effective at promoting your Instagram account and posts. Image Ads, Video Ads, and Slideshow Ads are your options under the Engagement objective. FAQ #4: Is Instagram’s Paid Partnership Feature FTC Compliant? Instagram caption max length: 2,200 characters. 6. MOV. Jillian is a content marketer at Later based in the UK. You can connect with her on Instagram @jillwrren. Instagram vertical aspect ratio is 4:5. And it’s not just adults, unboxing videos of kids opening toys are huge too! These are the simplest in terms of visual asset needs, since you just need a single image. Slideshow Ads are similar to video ads in that they appear as a video in users’ feeds. The Traffic objective supports all Instagram ad types. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. The objective formerly called Website Clicks now falls under Traffic. By using our website, you agree to our privacy policy and our cookie policy . A lot of people assume that if no money is exchanging hands, it doesn’t qualify as a partnership or sponsored Instagram post. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. The disclosure should be easy to notice and readable within the timeframe (or length) of your story. Likes (mass liking) — 1 reference; 4. You can use any Instagram ad type with the App Installs objective. Max Instagram file size is 4GB. Once you’ve conquered your first one, it’ll be much easier the second time around. Building your Instagram ad creative is part art and part science. FAQ #3: How Should You Disclose Sponsored Instagram Stories? Custom Audiences are groups of people who have already connected with your brand in some way. Make sure to clearly describe all steps required to enter and win the competition. Creating and submitting new Instagram ads . The Beginner's Guide to Advertising on Instagram, Introduction to how to advertise on Instagram, Targeting options when advertising on Instagram, Link your Instagram account to your Facebook page. This article is more than 3 years old. 6. These include targeting based on location, demographics, interests, behavior, lookalike audiences, and automated targeting (let Facebook decide). When Do the FTC’s Rules of Disclosure Apply? This objective supports all Instagram ad types. These guidelines are consistent across live and recorded video on both Facebook and Instagram, and for all types of accounts -- i.e. As a consumer protection agency, the FTC is tasked with the prevention of fraudulent or deceptive advertising, and “educating marketers about their responsibilities under truth-in-advertising laws and standards.”. The nice thing about Instagram is that you are not stuck in just one format for your beautiful advertisements. Instagram Video Ads Requirements. Options include: This objective is for when you want to drive awareness of your business, product, app, or service when advertising on Instagram. Come up with a new content and landing page. You’ll see the option to run your campaign on Instagram, as well as Facebook and Messenger. The objectives formerly called Website Conversions and Dynamic Ads both fall under the current Conversions objective. 8. For example, if you’re sharing a sponsored feed post, the disclosure should be clearly visible in the first few lines of the caption — not buried amongst hashtags or hidden behind the “more” button. Download our free report on The State of Instagram Influencer Marketing in 2020 now! An easy way to disclose in your Instagram Stories is to just write “Ad” or the #ad hashtag somewhere in your story, or to disclose in a written way that you’re going to show off some of the free gifts you’ve received. Once it’s running, you’ll want to monitor its performance and test ideas to find the most effective messaging, creative, and targeting. Don’t worry, we have the perfect (and free!) So now we’ve covered where a disclosure should live, but what actually counts as a fair and clear “disclosure”? This is an effective objective to drive awareness for your brand and products. In fact, in 2019, the FTC sent letters to 21 Instagram influencers (including Lindsay Lohan and Naomi Campbell), warning them that publishing sponsored Instagram posts on their personal accounts without “clear and conspicuous disclosure” is a breach of the rules. On Instagram Stories, it’s important to superimpose the disclosure over a picture or video and make sure viewers have enough time to read it. 1. ─ #werbung #anzeige #happy #body #positivgirl #positivity #loveyourself #outfitpost #pictureoftheday #potd #ootd #outfitinspiration #bodygoals #blogger #igdaily #fitgirl #healthy #staypositive #positiv #inspiration #style #fashiongoalsz #positivvibes, A post shared by ???????????????????????? This content is a win-win for influencers and brands: influencers can easily showcase and give shout-outs to brands, and brands can grow their following and brand awareness. Instagram ad specs Feed Single Image Ads . And with 500 million daily active users, it’s an enticing marketing channel. Instagram used to have a 15-second limit for videos, but it has since lifted that rule. Instagram Likes limit The maximum number is 1000 a day. Set your target audience. Ready to gain real insights to inform your influencer marketing strategy? How to Disclose Sponsored Instagram Stories 7. This can include everything from being paid and receiving a gift, even if you think your evaluations are unbiased or you weren’t specifically asked to review a product. Next, select your ad Placements. Their advice is to use these tools as well as your own clear and accurate disclosure. These are ads that emulate the format of Instagram posts. If you’re running a Video Ad, Carousel Ad, Slideshow Ad, or Stories Ad, you can use the Video Views objective to promote the video. These are potential goals for your Instagram ad campaign that you select from a list. This requirement is surprisingly easy to fulfill; simply include a disclaimer stating something like, “This contest is not endorsed by Instagram.” A statement from Instagram’s … Celebrating the start of sequin season with a spritz of my favourite scent✨ @marcjacobsfragrances #MJDaisy #FriendsofDaisy @theperfumeshop, A post shared by Kate Spiers (@kate.lavie) on Nov 26, 2019 at 11:16am PST. Stay tuned… 2. Design Requirements for Instagram Feed Ads. This means it’s easier than ever for influencers to remain compliant — and on the right side of the FTC. 5. Basically, the FTC requires you to disclose when you have any financial, employment, personal, or family relationship with a brand. Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. ?London (@ginagoesto) on Sep 6, 2019 at 4:43am PDT. ???? But if you’re low on time, here’s an overview of the important points: 1. If you have no business relationship with the product or brand that you’re promoting, you don’t have to disclose. So, what exactly are the FTC guidelines for influencers? The Mountain Collective, which sells ski passes and packages, has used the Photo Ad type to drive users directly to their online store. guide to get you set up! ad. I’d never heard of the brand until they got in touch, and I love the colour of the dress and the detail…it’s the perfect piece to transition from summer to autumn, thanks to the floral design and long sleeves…expect to see a lot more of it from now on… That is all. It might sound like an overreach, but if you tag a business in an Instagram post and you have a relationship with that business, the FTC considers this an endorsement — even if the post itself isn’t sponsored. FAQ #1: Do You Have to Disclose Gifts or Free Products? And in a live stream, a disclosure should be repeated periodically, to ensure that late-comers to the stream are also fully informed. ???????????????????????????????? It’s best to disclose in the caption as well. Equally, you can still use terms like “advertisement,” “ad,” and “sponsored,” so long as they are clearly visible to anyone who engages with your content. The Conversions objective is a great choice for ecommerce businesses that want to drive sales. Next, choose your campaign objective. There are a few different ad placements on Instagram: Stories, Feed and Explore. This could be by visiting your website, engaging with your posts on Facebook, using your app, or sharing their contact info with you. If you don’t already have an Instagram account, you can also create one now. Here’s how to follow the rules of FTC disclosure today: Whether you’re a brand or agency running an Instagram influencer marketing campaign or an Instagram influencer yourself, it’s important that both parties get on the same page about how to disclose sponsored Instagram posts. The Advertising Standards Authority said online ads, such as those on Instragram, should be "obviously recognisable" but that some users with big followings broke the rules. You can also see how your ad would look in any other formats selected. Here’s a Carousel Ad example from Poshmark that drives users directly to their respective app store to download the mobile app: Engagement is another objective you can use to promote offers. Re-read (this time more carefully) Facebook’s ad guidelines and Instagram’s rules and community standard. You’ll have the option to target people based on location, gender, language, interests, behaviors and age. Shopping on Instagram provides a seamless customer checkout experience for anyone who discovers your products in their Instagram feed. While influencer-driven marketing is one of the best ways to reach targeted audiences on Instagram, it’s important for both influencers and businesses to disclose these kinds of partnerships and sponsored Instagram posts. The Reach objective supports all Instagram ad types. As influencer marketing shows no sign of slowing down on Instagram, it’s more important than ever to know the FTC’s rules. 4. Vertical video. Do You Have to Disclose Free Gifts or Products? Casandra Campbell is an entrepreneur, craft beer nerd, and works on experimentation and growth at Shopify. The advantages to this method of Instagram advertising include: What’s more, with Instagram’s move away from a chronological feed in favor of a curated feed, you never know how many of your followers will see your posts. But if you’re feeling overwhelmed, one Instagram ad format where you cannot go wrong is the beautiful carousel ad format. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Let's dive into exactly how you can create your first ad on Instagram. This rule may apply even if you used to have a relationship with the business you tag! While there are many reasons a business or individual may decide to advertise, Instagram advertising is often utilized to grow brand exposure , website traffic, generate new leads, and move current leads down the funnel (and hopefully towards … We know — it’s a lot of information to take in! Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. It should have a resolution of at least 720p. Following discussions with influencers and agencies, CAP (along with the CMA) published the first edition of this influencer guidance on 28 September 2018, in order to bring together all the advisory information influencers needed to ensure they were sticking to the ad rules and the relevant provisions from consumer protection legislation. ???????????????????????? Now, videos can be up to 60 seconds long and shot in landscape or square format. If you have no business relationship with a product or business that you’re promoting, you don’t have to disclose. “Mail day” or “unboxing” videos are a common theme in Instagram Stories, Snapchat stories, and YouTube videos, because (for some reason!) On the Ad Set page, you’ll be able to choose “Purchase” as the type of conversion you want to optimize for. After you’ve linked your Instagram account to your Facebook page, it’s time to head over to the Ads Manager and create your first campaign. Dollar Shave Club uses the Video Ad format in its Instagram advertising to promote a new membership deal, highlighting the various products included in the deal. No accountability or recourse if they don’t deliver. people really love to see the free products that other people receive. By entering your email, you agree to receive marketing emails from Shopify. With a Reach objective, you can also drive awareness of your business, product, app, or service. One basic rule of an advert is that it must be clear that it's an advert, there should be no misleading the customer - or, follower, in the case of social media. Learn how to elevate your brand with Instagram ads. When advertising on Instagram, you can choose from several campaign objectives. Actually, you are running a giveaway to get more followers organically and without using any bots. Instagram Stories Ads is one of the newest kinds of ads available to businesses on the platform. If you want to optimize for people completing a specific action in your app and you have the Facebook SDK installed, you should use conversions as your objective. Instagram Contest Rules #2: List Out All the Steps. On a space-limited platform like Twitter, the terms “[insert brand] Partner” or “[insert brand] Ambassador” are also approved options. Test Instagram ads for hiring – In addition to promoting your product on Instagram, you can use it to reach talented people. 4. As a rule, Facebook finds that images and videos with less than 20% text perform better. Instagram advertising is method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. Your work isn’t complete after you’ve launched your first Instagram ad campaign. Add Your Link in Bio & Drive Traffic from Instagram. Next, you need to narrow down on the audience you wish to target for your Instagram Story ads. With Sprout’s Paid Performance Report for Instagram, track any number of campaigns for the metrics that matter most. For a long time, the big problem with marketing on Instagram has been getting your fans on Instagram back to your website. . SHOPPING Turn Instagram communities into customers by helping them easily discover and buy products they love—right in the moment. This feature is available for both Instagram posts and Instagram Stories, with the option to tag a business partner in the “Advanced Settings” page of a post: Brands will have to manually approve paid partnership posts by default, however there is the option for brands to deactivate this via their account settings settings: While the feature is certainly a step in the right direction for creating more transparency, according to the FTC, built-in platform disclosures like Instagram’s don’t always meet their requirements for clear and conspicuous disclosure. Make sure to keep up-to-date on the FTC’s guides, and when in doubt, disclose! And they’re not the only way to leverage influencers. Next, click “Log In” and fill in your Instagram login credentials. In the Ads Manager, click on the “Campaigns” tab and then “+ Create” near the top left corner of the screen. Learn how to grow your Instagram audience and monetize it with an online store. Even better, if you have Custom Audiences, you can target them on Instagram. After you’ve uploaded your visuals, scroll down further, and you’ll see an option on the left to add text to your ad. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. In order to keep your account safe and not locked out, you should be satisfied with less than 700 likes per day. Source: Facebook for Business You can use your regular Instagram photo and video ads in Explore by choosing Explore as an extra placement. Stay away from vague or confusing terms like “sp,” “spon,” and “collab,” or stand-alone terms like “thanks” or “ambassador.”. When someone taps on a photo or video in Explore, they may see ads during their browsing experience, similar to Instagram Feed. This dress is kindly gifted from @hopeivylondon and I am obsessed with it. Social media stars breaching rules on promoting brands, watchdog says . No matter how small your audience, your posts probably still receive at least a few likes and comments—especially if you use the best Instagram hashtags. If you’re more comfortable using Power Editor, you can also create Instagram ads there. Must you disclose then? In fact, Instagram was the most successful source of traffic in one of our case studies. The reason the FTC gives for this is that your followers may not have seen the original post where you said you got the product free from the manufacturer. And the FTC has recently published a new “Disclosures 101 for Social Media Influencers” guide, with all the important dos and don’ts for influencers to follow. Once everything looks good, click “Place Order.” Otherwise, go back and make changes. Instagram video ads. 9. Now, videos can be up to 60 seconds long and shot in landscape or square format. An Instagram Carousel Ad can have anywhere from two to ten images and/or videos that users can view by swiping through. In other words, if you post a photo of yourself to Instagram and you tag the clothing brand that you’re wearing, and you have a relationship with that brand, you must disclose that relationship in the caption of your post. In such cases, you must disclose the partnership in the caption. If you’re an Instagram influencer who hasn’t received instructions on how to properly disclose a sponsored Instagram post with the brand, you should always follow the latest FTC recommendations: The first rule of properly disclosing a sponsored post is to make sure your disclosure is instantly obvious to anyone who engages with your content. The manner, mode and extent of such advertising and promotions are subject to change without specific notice to … In the meantime, start building your store with a free 14-day trial of Shopify. How to Disclose Sponsored Instagram Posts Using Hashtags 2. Instagram ads have all the same targeting options as Facebook ads. @Instagram is not for everyone. Intellectual property (photos taken by other people) — 12 references; 2. @boohoomanofficial #Ad, A post shared by Ty French (@tyfrench) on Jun 25, 2019 at 10:47am PDT. What about sponsored Instagram Stories? The State of Instagram Influencer Marketing in 2020, How to Use Instagram’s New Live Rooms Feature. Instagram used to have a 15-second limit for videos, but it has since lifted that rule. Instagram ads with a Lead Generation objective are great for collecting information from users, like their email addresses, so you can market to them in the future. Using terms like “advertisement,” “ad,” and “sponsored,” is also acceptable, as long as they are clearly visible to anyone who engages with your content. If you don’t have one installed yet, you’ll get a message letting you know. In October 2017, Instagram launched paid partnerships in an effort to increase transparency for users and provide influencers and brands alike with more Instagram advertising opportunities. Ads will not be displayed in the Explore grid or in the Explore topic channels. Ask a question in the ad image – This will get more people hooked to your Instagram ad, and they will also read the rest of your ad copy. Not so with Instagram. If you have a mobile app, this is also effective for driving app engagement. How to Disclose Sponsored Instagram Posts as a Partnership 3. Slight abuse of these rules won’t get your account blocked, but all actions get summed up, and if at a certain period a critical amount of such actions piles up, it will lead to your page being banned or pessimized.You can measure the significance of a rule by how often it’s mentioned in a social network’s rules: 1. Too often, no one responds. The objectives formerly called Local Awareness and Reach & Frequency now fall under this objective. What team is taking it in 2020? if only these streets could talk???? Learn how to use Instagram, fix a problem, and get answers to your questions. For example, if a store gives out free samples to its customers. Built-in platform disclosures like Instagram’s paid partnership feature don’t always meet the FTC’s requirements. Is using the hashtag #ad enough? Specifically, the FTC says: “Don’t assume that a platform’s disclosure tool is good enough, but consider using it in addition to your own, good disclosure”. All that traffic came from the same “link in bio.”. For example, you can’t talk about your experience with a product you haven’t tried — and you shouldn’t share a positive review if you actually had a negative experience. Easily schedule photos, videos & carousel posts with a few clicks. All giveaways must explicitly mention that Instagram is no way involved in developing the contest’s rules. Add products to your Instagram posts and stories. Signing off for the weekend; hope you have a good one. Equally, you should never make up claims about a product that would require proof the advertiser doesn’t have, such as scientific proof that a product can treat a health condition. The Brand Awareness objective supports Image Ads, Video Ads, Carousel Ads, Slideshow Ads, and Stories Ads. 5. If you’ve ever posted anything on social media as a small brand, you know how often if feels like you’re talking to a void. A simple explanation, such as: “Thanks to [insert brand] for the free product,” is often enough to constitute good disclosure — as long as it is clearly visible alongside the endorsement. The objective formerly called Awareness falls under this objective. Although this isn’t ideal, Instagram has still been an impactful source of traffic and sales for many companies. Use carousel ads to show more of each property. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Instagram Stories are similar to Snapchat in that they allows users, and brands, to share self-destructing photos and videos. A post shared by Gina // ??? You should always disclose when you have a financial (including payment, discounts, perks, and gifting), employment, personal, or family relationship with a brand your talking about online. Instagram recently introduced a new paid partnership feature to help users distinguish between sponsored and unsponsored Instagram posts. This is exactly what Instagram wants to avoid copyright infringements. And although music is launched on our platforms in more than 90 countries, there are places where it is not yet available. 3. If you make the decision to join this unique social network, please be sure to carefully read the rules and proceed with caution. You may already be familiar with campaign objectives from creating Facebook ads. Limit Text in Instagram Ads.
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