So, we wrote about it in this detailed comparison article. Optimize your title around a broad, high-volume keyword (even if the title in the infographic itself is a little more exciting), along with "[Infographic]" at the end. See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer. IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. But they do "own" the Austin, Texas, market for real estate (for commercial tenants and landlords), which means they need to demonstrate their knowledge of businesses in the area. Provide context and content — highlighting some of the powerful statistics showcased in the infographic, for example — in text. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more. Please contact the developer of this form processor to improve this message. Direct Sales Business Blog Examples A little personality goes a long way, especially on a business blog… The second is to jump right into your content as if you’ve been doing it for years. Some posts, like this one, start with stories in order to capture interest and reel users in, ensuring they keep reading. Will you post weekly recipes, or focus on social media and update your blog whenever you have time? The good news? We're not HubSpot and HubSpot Video is not our product. The answer: it doesn’t matter. I love this blog post example for reviews and ratings topics from Yale Appliance, because it (a) showcases how to do this style of blog post well, (b) clearly demonstrates why they've seen the level of success they have with content marketing, and (c) it outranks content from industry giants like Whirlpool, GE, and so on. If you want your infographic to rank well in search engines for others to find and share, you need to have content on the page beyond the image and a brief introduction. I can't tell anyone how much their YouTube ads budget will be (or should be, for that matter), but I can tell them how YouTube prices their ads, what the averages are, and what they should expect to spend. Heck, you might even write something that wins you an adoring fan or two. Here are a few things to know about writing your first blog post, and why it’s not worth getting hung up on what goes out first. Her first post is straightforward and mentions her goal of highlighting creative ways to save money. I also like this approach because the more you blog, the more you figure out your style, preferences and voice. In my role, the most common problems I see with "how to" blog posts are including too little detail (or too much), not providing visuals when they're needed or would be super helpful to the audience, and using too much industry jargon, rather than writing to the knowledge level of the audience. Sometimes it's not about comparing product or service A to product or service B. The headline should be the first thing they’ll see. Put it this way: your intro post won’t do much for your bottom line, but getting to the actual content can help you create something that can potentially stick around and get traffic and income. And this blog article is a continuation of how great they are at creating super valuable, actually educational content about cost for a service that is, quite frankly, kind of challenging to explain and understand without feeling like someone is trying to be wishy-washy. So, it's not just about what you explicitly sell or provide — think outside the box and be that go-to educational resource for everything that matters to your target buyers. How-to tutorials? This is a collection of 26 blogs— spanning multiple industries— that I believe are good examples of good blog … Seriously, if you consult on or sell something similarly complex, you need to look at this ideal example of a cost article. There isn't a single dollar amount he can give — on top of the fact that there are a lot of factors that can influence cost. How to Sell Your Blog For Maximum Profits, Creating a Blog That’s Built To Sell – What You Need to Know, How to Make a Great Infographic for Your Blog, Facebook Contest Apps – How to Easily Create Facebook Contests, your background, interests and expertise, if any, what you hope to accomplish with your blog, contact information or social media links, a call to action to email, comment or follow you elsewhere. Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard. Chonce at My Debt Epiphany has a great intro post, going into her background and what her blog will cover. So, we go out of our way to review HubSpot products for our audience. on January 10th, 2021, By How: this is similar to your what, but how are you going to go about blogging? The number of tasks they “need to do” when they’re done. You're biased toward yourself and your own interests. Con: writing a full blog post can be difficult, especially if you’ve never done it before. on January 24th, 2021, By ↑ TOP . “I believe my calling in life is to create beauty and I want to help you (yes, you!) The best part? But today's modern digital consumers are no longer content with vague "request a quote" forms. The introduction:hooks the reader, draws them in, and sets up the post. Recommendation: I love the idea of introducing yourself, your blog and your intentions, but I think that serves a better purpose on your about me page, where people will visit over time. I'm glad you asked... Who Are the Best Pool Builders in Richmond, Virginia? Liz Moorehead Whether you start with an introduction or get right into the type of content you’ll be creating, below you’ll find a few ideas on what to write to make your first post a success. Liz Moorehead In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members. Now that someone has clicked through to your blog post… Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! My favorite part? What are the best (ha!) Even though the server responded OK, it is possible the submission was not processed. 4. (Sheffield Metals). By A blog post highlighting an infographic you created and want others to share. on February 21st, 2021, By But don't take my word for it. Do you have any blog post examples that I can look at?". Whenever you're publishing an infographic you didn't create, you need to do a few things — include a keyword-optimized title that include "[Infographic]" in it, write an introduction that provides detailed context for what you're about to share (along with a link to the original source), the infographic itself, and then (again) proper attribution to the original source of the infographic. I know, I know. In fact, most only publish "news" that pertains to company announcements that are really just press releases. If your blog is powered by WordPress, you can always write your blog articles there. What is account-based marketing and should we be doing it? on December 27th, 2020, By If you think you're exempt from writing reviews articles, remember the last example from the comparisons category, in which we wrote about WPEngine vs. GoDaddy for WordPress website hosting. (Also, iIf you're looking for a real-world case study of how successful a company can be with the right content marketing and blogging strategy, look no further than Yale Appliance. The title:grabs attention and makes a promise (which needs to be fulfilled by the end of your post). The Quirky/Funny Opening Sentence or Paragraph. (IMPACT). Creating a frugal / save money blog … Carolina Garcia on December 3, 2019 at 2:01 pm I … ), your buyers want to know the good, the bad, and the ugly — especially the ugly — of what they're getting into before they make a purchase. A 5th grade classroom blog headed by Mrs. Moore explores students' interactions with the world through their own thoughts. In this style of blog post, there is no such thing as sourcing the original creator too much; improper or unclear attribution can lead to lots of problems. The key to writing a "best of" list where you're dying to put yourself on it is to not put yourself on your own list under any circumstances. Liz Moorehead 3. A busy city? Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery. For example, if you’re starting a food blog, and your first blog post is an “about me” style introduction to your blog and why you’re getting started, eventually that post will get buried underneath all the recipes you publish. Sylvie has a great intro post that reviews her previous blog, Cotton Tales, and why she focused on travel content with her new blog. I like this "how to" blog post because it talks about a process that has apparently changed quite a bit in recent decades due to technological advances — specifically with automation. Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster. Recommendation: start by writing real content, but tackle an easy topic or subject first, instead of attempting a massive blog post on your first try. The conclusion:ends the post decisively and calls the reader to take action. It’s an American political news and opinion website and blog. Again, while this facilitates a different purchasing decision outside of the services we offer, it showcases our understanding of high-performance websites (for which we offer website strategy and web design services) and our expertise in technical SEO. So don’t get hung up on coming up with the best ideas: focus on getting something up and live. (IMPACT). Include embed code, so people can share your infographic easily — you can put attribution links in here automatically, so someone doesn't accidentally forget to link back to your original content. HubSpot vs Wordpress: Which is best for me? For ease of use, I've broken up this list by blog post category. Blog articles that teach someone how to do something are invaluable, but they are often executed so poorly.
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